Disadvantages of Analytics

In my last post I discussed the advantages of analytics, but like anything else there are also disadvantages. The amount of data that Google Analytics collects can be overwhelming, especially if you are someone like me who is not exactly tech savvy. Technology has come a long way and now companies have a variety of tools in order to find out exactly who the target audience is which in turn helps companies to better market themselves.

One of the biggest disadvantages of analytics is that it is time consuming. If you own a business and do not know how to read all the data from the analytics you may not have enough time to spend analyzing the data, and then have time to fix the website according to the data.

With that being said another disadvantage is that it can be expensive. As a result of not wanting to waste your own time or based on lack of knowledge, you will most likely have to hire a team that is well educated in analytics. Hiring a staff is expensive and small companies especially may fear that it is not worth it.

  Another big disadvantage to analytics is that it only factors in quantitative factors and ignores other factors such as qualitative, emotional, intuitive, and social. When people make decisions these are important factors to keep in mind however, with analytics they are overlooked.