As we all know, Google has collected enough data about us to have detailed information about our lives. What other website do we all use just as much as Google…. Yep, you guessed right, Facebook. The Social Media Marketing Industry report in 2015 stated that Facebook was the number 1 social platforms for marketers. Facebook has a lot of detailed information about their users thanks to data. Facebook knows our lives, our likes and dislikes, our friends, where we are, what we are doing, what we look like and so on. Now, when you put a picture up on Facebook and go to tag someone Facebook already has them as a suggestion to tag, thanks facial recognition. Have you ever been looking through Facebook and then decide you want to do some shopping? You go open a new tab and begin shopping your favorite sites, but wait, I don’t really have $100 to spend on those beautiful pointed toe heels I came across. So you make the adult decision to exit out of the tab and return to your Facebook browsing. Well now those beautiful heels are haunting me on Facebook thanks to their tracking cookies they have installed to track my web activity while on a different tab. Facebook can apparently also accurately predict my satisfaction with life, intelligence, religion, sexual orientation, emotional stability, drug use and alcohol use, gender, age, relationship status, race, political views, and probably the sex of my future unborn baby. They do this through simply analyzing the things that you ‘like’ on the site. Facebook is like that crazy stalker girlfriend that just won’t let you forget anything in your life. Yes, I liked an article about the struggles of being single, thanks for reminding me everyday since that I am in fact single, appreciate the constant reminder of that Facebook. It really is crazy how sites like Google and Facebook can know when you are cheating on your spouse months or even years before your spouse ever finds out. However, like I have discussed in one of my previous blog posts, they must be smart about how they use all this data otherwise it is just plain creepy.
Great article!
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