Companies in the past would have to buy very expensive tools if they wanted to do analytics on their company websites. What Google has done is create a tool called Google Analytics, which has made all of these tools free and easy for companies to collect visitor data and use it to increase traffic to their website. Like anything, there are advantages and disadvantages to Google Analytics. This post will cover the advantages of analytics.
The first advantage of analytics is it collects data about the traffic to your company website and information about the visitors. Analytics is able to tell where the visitor of the website came from, how they found the site, and how long they are on the website for. It can also give information about how many visitors go beyond the home page of the site, which is important information. Companies can utilize this information by seeing how a majority of their visitors came across the website and then investing more money so that there is more visitor traffic to the site.
Analytics also make it easy for companies to measure the amount of views there are on each page of their site. Not only can it measure how many people visit the site each day, it can also tell which pages are most popular. This data is extremely important to companies so that they can adjust their company website based on the interests of their audience.
Another advantage to analytics is that companies can use the data collected to increase advertising. Many websites depend on advertising to make an income and with the help of analytics they can increase the amount they can earn by bringing the data to potential advertisers.
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