Over the past almost two months or so, I have been blogging about the topic of big data analytics within a variety of different industries and how it is being utilize. I started this blog for a data analytics class at Sacred Heart University; and before entering this class I had no knowledge of really what analytics were or how much they are being used in today’s world. I have learned a lot through the research I have done for this blog and I hope that I was able to teach something to my readers.
Like everything in life, there are pros and cons to big data analytics. However, for some people one of the cons may outweigh any pro and that is the concern of security. I am however a little nervous about the amount of data collected about me. I don’t care if companies want to know what I am google to send me targeted ads, I do care about my personal information getting out. With hackers and really smart techy people, that information can easily get into the wrong hands. I’m sure that I am not the only person who feels this way. Especially learning how the healthcare industry plans to take advantage of data.
I am not surprised how many industries are using big data, after what I have learned, I am shocked why some companies and industries are so far behind in applying the use of data analytics. With all the data that gets collected now, if analysed and implemented properly, it can and will increase revenue for every company. Along with increasing the revenue, big data will also help to determine trends and improve on products, services, and the overall customer experience. In a world of social media, a company's image is extremely important.
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